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Minority Report - Personal Advertising in the Future

Minority Report - Personal Advertising in the Future

dscmailtest
0 HN recommenders · discussed 2016–2026
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About this video

A one-minute clip from the film Minority Report showing digital signage that recognizes a passerby and personalizes ads to him by name. It depicts a vision of targeted advertising driven by biometric identification.

Why it appears in the archive

HN uses it as the go-to reference whenever a story involves ad tracking, facial recognition or personalized billboards.

AI-generated summary and labels from the source dataset; verify important details against the video. Source & credits.

From the Hacker News discussion

newman314 · 2016-02 · reference

So... something like this? [VIDEO] It's scary just how much Minority Report has predicted has come true. It's almost like the movie gave advertisers a playbook.

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flashman · 2016-04 · reference

Minority Report's personal advertising is getting closer and closer: [VIDEO] And they won't even need retinal scanners. Facial recognition will probably be good enough.

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tyingq · 2017-05 · reference

For those that haven't seen it, here's the scene where all the digital signage knows who John Anderton is: [VIDEO] The movie was released in 2002, so fairly prescient.

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tyingq · 2017-10 · reference

Minority Report does a decent job depicting several of these topics. Self driving cars[1], intrusive ads[2], and "no crime". [1] [LINK] [2] [VIDEO] Not bad for a 2002 film adaptation of a 1956 short story.

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jalgos_eminator · 2019-02 · reference

Imagine if cameras could read your retinas and identify you like in Minority Report ( [VIDEO] ). Though we're not there yet, facial recognition tech is almost ready for something similar.

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trescenzi · 2025-01 · reference

There’s a scene in Minority Report of a mall and it’s basically this. The billboards scan you and then target you directly as you go by. [VIDEO]

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supertrope · 2026-02 · reference

The Hollywood movie Minority Report has a scene where an advertising display personalizes the ad by your name. [VIDEO]

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baldfat · 2017-05 · joke

And then able to follow you and know your present location whenever you go by a camera. Minority Personalized Advertising [VIDEO]

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