
Minority Report - Personal Advertising in the Future
About this video
A one-minute clip from the film Minority Report showing digital signage that recognizes a passerby and personalizes ads to him by name. It depicts a vision of targeted advertising driven by biometric identification.
Why it appears in the archive
HN uses it as the go-to reference whenever a story involves ad tracking, facial recognition or personalized billboards.
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From the Hacker News discussion
So... something like this? [VIDEO] It's scary just how much Minority Report has predicted has come true. It's almost like the movie gave advertisers a playbook.
Read original comment ↗Minority Report's personal advertising is getting closer and closer: [VIDEO] And they won't even need retinal scanners. Facial recognition will probably be good enough.
Read original comment ↗For those that haven't seen it, here's the scene where all the digital signage knows who John Anderton is: [VIDEO] The movie was released in 2002, so fairly prescient.
Read original comment ↗Minority Report does a decent job depicting several of these topics. Self driving cars[1], intrusive ads[2], and "no crime". [1] [LINK] [2] [VIDEO] Not bad for a 2002 film adaptation of a 1956 short story.
Read original comment ↗Imagine if cameras could read your retinas and identify you like in Minority Report ( [VIDEO] ). Though we're not there yet, facial recognition tech is almost ready for something similar.
Read original comment ↗There’s a scene in Minority Report of a mall and it’s basically this. The billboards scan you and then target you directly as you go by. [VIDEO]
Read original comment ↗The Hollywood movie Minority Report has a scene where an advertising display personalizes the ad by your name. [VIDEO]
Read original comment ↗And then able to follow you and know your present location whenever you go by a camera. Minority Personalized Advertising [VIDEO]
Read original comment ↗