
OK Go - Needing/Getting - Official Video
About this video
OK Go's music video for Needing/Getting, shot in the desert with a Chevy Sonic fitted with pneumatic arms that play over a thousand instruments across two miles.
Why it appears in the archive
Recommended as an example of inventive, physical-effects music video making, with the car as an instrument.
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From the Hacker News discussion
Ah, these are the guys who did "This Too Shall Pass"? I've been trying to work out who did this song - it's been infuriating me for ages! Incidentally, you really aught to see how they make music with a car... [VIDEO]
Read original comment ↗A number of their music videos are quite creative: * in a zero-G plane: [LINK] * one-take (?) on electric unicycles: [LINK] * 4.2s real-time scene with the footage slowed down to 4 minutes: [LINK] * Chevrolet-sponsored video where they use a moving car as an instrument: [VIDEO]
Read original comment ↗It’s also worth mentioning that while OK Go while makes catchy tunes, they aren’t your typical starving artist stick it to the man band being victimized by BigCorp. They’ve always been quite in line with marketing, advertising and working with corporations. This Chevrolet ad/OK Go music video is from a decade ago: [VIDEO] Note: I don’t dislike OK Go at all, don’t get me wrong, I think they make some of the most creative music videos I have ever seen.
Read original comment ↗