Parisian Love

Hmm... something like this? Maybe this video left out the brainwashing part. [VIDEO] (Google's famous ad, "Parisian Love", worth watching for those who haven't seen it yet)

Google's "Parisian Love" ad is an extremely potent, real world example of using similar emotions to sell a product: [VIDEO]

It really is a shame that so much of the Android marketing has taken its cue from Verizon's techno-masculine Droid branding. Google was dead on with the Nexus One's "Web Meets Phone" ad. If you haven't seen it, it's worth watching - right at the center of Google's brief expressive / cute / minimalist advertising phase. Think back to the "Parisian Love" Super Bowl ad and the Motion Theory "Google Chrome" short. They're delightful. These shorts present Google as a very different company - one that's personal, bright, and helpful. Much of this work is coming from (or commissioned by) a division called Creative Lab that's largely independent from the majority of Google's culture and management structure. I had the pleasure of collaborating with them on a couple projects and was amazed by their creativity, insight, and lighthearted approach. I would love to see more work in this style from Google. They've demonstrated they're perfectly capable of creating very good ads that deliver a consistently solid impression, but have ceded much of the opportunity to brand Android to carriers who have screwed it up to the nines (though we shouldn't forget that the platform is actually called "Android"), with the lone exception of HTC's highly personal commercials. I hope they can turn it around. If and when they do, I further hope that it will be a part of a more comprehensive strategy to rebrand Android as a whole. It's a solid platform with a lamentably robotic image. --- [1] Nexus One ad:

Actually ou probably saw the very first Google ad on TV. It was a very cute ad for search. See [VIDEO] for the ad.

This touches on what I see as a pretty big deal for social networks going forward, although Path is probably not the right app to solve the problem. We have been throwing all this data about ourselves into all these different apps for as long as 6-7 years now (much more intensively over the last 2 though), but don't have a meaningful way to browse through it, or even find anything in it. Timeline is another major step in this direction, but as of now still has a way to go. Everyone's talking about what these networks our doing with our data, but what are WE doing with our own data? I keep coming back to Google's Parisian Love commercial, if only we could have our own online history presented the same way: [VIDEO]

Google's done several commercials, well before any of the recent furor. One of the first was "Parisian Love" which aired during the Superbowl in 2010. The more memorable one was "Dear Sophie" in 2011 which got a lot more coverage, and I believed that aired in the US as well. I'm not as cynical as you are about Google's motives here, but i would think that airing ads in the US would have far more of an impact on the US public and regulators than a foreign language ad in India. Parisian Love: [VIDEO] Dear Sophie Lee: [LINK]

I want to write a short story (I know, I know, I'll get to it... someday!) that begins with the protagonist saying "OK Google, get me a girlfriend" and follows as Google's suggestions "prods" him to go to bars and events where he ends up meeting a girl, etc, etc. Like this ad [VIDEO] but with the people not realizing that Google's suggestions lead them to their life situation. When I'm at a client's site we to go to an Italian restaurant across the street regularly. My Google Maps started suggesting other Italian places "because you like Italian.".

This looks like fb comment page than a hacker news one. So I just downloaded all of my search activity into nice JSON files, and now I am going to apply a bit of data science and magic stuff using Python and Node.JS and I will have a nice profile of myself for the past 11 years: 1) What kind of questions did I ask google? (beginning with how, when, where etc) - how do these questions connect to my personal and career development? 2) Apply some sentiment analysis using sentiment.js on the search terms and find out if the particular search term was positive, negative or neutral (this will give me a nice overview of my mood for each day I searched for the last one decade) 3) do some filtering and data massaging to pick out the exceptions (ok just a cursory look at the file helped me discovered a forgotten website project I did 10 years ago as part of college summer project - a work I am extremely proud of during that time and even now.) - which days, months, the year I searched the most (or what events triggered the searches - a breakup, a job search or a side project) 4) discover interesting patterns of my search profile (what I searched most during college time, after college when searching for a job, before marriage, after marriage etc.) 5) make a video on the lines of [VIDEO] so many f cking brilliant things I can do with my data. But what? Google has a copy of the same too? baby cry * What am gonna do? In a larger scheme of things, my data profile is just too insignificant.