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1984 Apple's First Macintosh Commercial

1984 Apple's First Macintosh Commercial

Sean Collier
0 HN recommenders · discussed 2008–2017
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About this video

The famous 1984 Apple Macintosh television commercial, framed as a rebellion against an Orwellian Big Brother. This copy was uploaded to YouTube just after the site launched.

Why it appears in the archive

HN mostly uses it as a cultural reference, either as a favorite tech ad or as irony when criticizing Apple's later restrictiveness.

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From the Hacker News discussion

froo · 2008-09 · reference

You sir, are awesome, I would give you triple karma if I could. For those who don't "get" the quote, it's the infamous 1984 Apple ad, directed by Ridley Scott. Links below for reference [VIDEO] [LINK] (television_commercial)

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sarvesh · 2009-02 · reference

The Apple 1984 commercial is my favorite [VIDEO] you are releasing something as significant as the Macintosh I think it's too much money.

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jmatt · 2010-03 · reference

For those you who weren't around in 1984... Or didn't pay attention in high school english or decades old super bowl ads. Apple's commercial: [VIDEO] And the obligatory wiki link: [LINK]

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0xdeadbeefbabe · 2017-06 · reference

> Why care about OS:es when there is no room for anyone on that level of abstraction apart from a handful developers at MS, Apple and Google? There is as much room as there are people frustrated with the "state of the art." Edit: Have you seen this apple commercial [VIDEO] . Yes it is from 1984 and you might think it doesn't apply.

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tlrobinson · 2009-01 · joke

Coincidentally, I'm reading the book at the moment (again). Is the movie any good? And of course, don't forget the epic Macintosh ad: [VIDEO]

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jhancock · 2009-09 · joke

"Four legs good, two legs bad!" [VIDEO] sorry if you feel I'm slightly mixing metaphors. Sometimes I feel like I'm chatting in a forum of frogs in a pot of rising heat.

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sparky · 2009-12 · joke

Hopefully this was intended as humor (and it was funny), and not as a straight-faced critique. It is not news that different styles of ad campaign can be effective; Apple has launched a fair few smarmy (Get a Mac [LINK] ) or fanciful (1984 [VIDEO] ) salvos at the competition itself. What I learned from the 1984 ad: The CEOs of all Apple competitors have monkey-like visages and enjoy sitting very close to the camera as they brainwash the world. The Macintosh makes you proficient at the hammer throw. Incidentally, it also turns you into a woman with orange shorts.

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mdg · 2010-01 · joke

The future of personal computing that the iPad shows us is both seductive and dystopian. Upon reading that, I was immediately reminded of this: [VIDEO] minus the sledge.

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