
HYPER-REALITY
About this video
Keiichi Matsuda's short concept film depicting a future where physical and virtual realities have merged and the city is saturated with media and advertising. It shows an augmented-reality-filled daily life as a provocative vision.
Why it appears in the archive
HN cites it as a shorthand for the dystopian risks of ad-driven, ubiquitous AR, usually in critical discussions of advertising and the metaverse.
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From the Hacker News discussion
I'm hopeful that ubiquitous AR can be a good thing. I remember being inspired many years ago by the book "Rainbows End" about the possibilities. I am a bit concerned to see advertising companies at the forefront. This is a great video that demonstrates some of the risks: [VIDEO]
Read original comment ↗Definitely. I think Apple really envisions something like this... [VIDEO] ...being the future, and they want to get ahead of it.
Read original comment ↗That might make for interesting project (individual or community). Photoshopping AR vignettes for peoples' various passions. Sort of speculative storyboarding and market exploration for future apps. For a user with a passion for fashion, what might a nifty AR future expert experience look like? Heads-up tooling for where their head is at as they walk down the street. Collaborative tooling for their interactions with friends of similar interests, while walking and retrospectively. What about for software, or for startups? The AR vignettes I've seen have been generic. Refrigerator contents, street navigation, business travel, etc[1]. Broadly accessible, but most of it mundane. Not targeted, not trying to inspire individuals with "O.M.G. Want future now.". Sort of like demos of Unreal VR Editor[2] for game devs, or EXA[3] for bands, or PRIMITIVE[4] for software devs. But synthetic, rather than app demos. [1] HYPER-REALITY [VIDEO] [2] Unreal [LINK] [3] EXA twinkle [LINK] , multiplayer [LINK] [4] Java [LINK]
Read original comment ↗Here is a perspective [VIDEO] "HYPER-REALITY Keiichi Matsuda Hyper-Reality presents a provocative and kaleidoscopic new vision of the future, where physical and virtual realities have merged, and the city is saturated in media. [LINK] "
Read original comment ↗I you talk about hyperreality I think you were referring to this (1) video, but given the downvotes you received I guess not many people got the reference (1) [VIDEO]
Read original comment ↗Man I'm not not worried so much about malicious state or corporate actors getting my biometrics. I'm worried about the incompetent ones (which is all of them). Those are the guys who collect biometric data, store it, and then lose it. Like my social once my face is out there I can't get it back. I know that nobody is going to make a copy of my beautiful face to get access to my iphone, but more about the future when biometrics are used to let us into -- for instance -- a cloud provider's platform[0]. At that point there's no physical device to bypass it's just a question of sending the right bits to a server. Then my biometrics are defeated and I won't be able to reset them. (edit: wrong link) [0] [VIDEO]
Read original comment ↗> There may come a day where the world is utterly broken for the unaugmented, just a confusing sterile landscape camouflaged in QR codes [VIDEO]
Read original comment ↗reminds me of (a precursor to) Hyper-Reality by Keiichi Matsuda [1] (from about minute 2). This was done in AR and more like Black Mirror :) [1]: [VIDEO]
Read original comment ↗